# AI for Marketing: from brief to reviewed campaign workflow

> Move from disconnected content experiments to a coherent, reviewable campaign workflow.

Marketing teams practise audience research, positioning, brand context, multimodal creation, localization, search and AI discovery, approval and performance learning—using one connected campaign story.

## What this program changes in practice

Marketing teams can now produce more options than they can reasonably review. The real challenge is no longer creating another headline or image; it is maintaining a recognisable brand, using evidence responsibly, adapting work across languages and learning from what reaches the market. This workshop connects those steps into one campaign workflow so AI supports strategic clarity and iteration rather than adding more disconnected content to the queue.

The session is not a fixed sequence of demonstrations. The facilitator works with the team on Audience and positioning, Brand context, Multimodal creation, using ChatGPT, AI search & deep research, AI visual tools when those systems are approved and available. Participants compare first results, make missing context visible and improve the work together. They learn not only which request works, but why an output is reliable enough to move into the next working step.

The value should not end when people leave the room. Exercises therefore produce concrete outputs such as Brand context pack, Search and GEO content brief, Localization and approval checklist. They give colleagues a traceable starting point, show where human review is still required and make the next pilot smaller and more realistic. Optional follow-up work can build on those artefacts instead of beginning again with another general introduction.

## What an AI Workshop looks like

These are photographs from real AI Workshop sessions in Switzerland—not generated illustrations. The captions preserve the actual session context, even when an image is used to show a wider part of the learning experience.

![A team maps ideas with workshop cards and sticky notes. Earlier AI Workshop session · Lausanne.](https://aiworkshop.ch/images/evidence/design-thinking-workshop-collaboration-lausanne-switzerland.webp)

_A team maps ideas with workshop cards and sticky notes · Earlier AI Workshop session · Lausanne_

![Physical method cards make the discussion and review steps visible. Innovation Time Lausanne × AI Workshop · UNIL · May 2026.](https://aiworkshop.ch/images/evidence/university-ai-workshop-agent-design-method-cards-lausanne.webp)

_Physical method cards make the discussion and review steps visible · Innovation Time Lausanne × AI Workshop · UNIL · May 2026_

![The facilitator introduces the next practical step to the cohort. Innovation Time Lausanne × AI Workshop · UNIL · May 2026.](https://aiworkshop.ch/images/evidence/university-ai-workshop-george-presenting-agentic-ai-session-lausanne.webp)

_The facilitator introduces the next practical step to the cohort · Innovation Time Lausanne × AI Workshop · UNIL · May 2026_

![Participants hold the printed resources used to structure the exercise. Innovation Time Lausanne × AI Workshop · UNIL · May 2026.](https://aiworkshop.ch/images/evidence/university-ai-workshop-resources-lausanne.webp)

_Participants hold the printed resources used to structure the exercise · Innovation Time Lausanne × AI Workshop · UNIL · May 2026_

## Program facts

- Recommended format: Core workshop · 4–6 hours
- Alternative formats: Focused workshop · 4 hours
- Delivery: On-site / in person, online, or hybrid
- Languages: Delivered in English, French or German
- Prerequisites: No technical prerequisite; exercises use approved tools and non-sensitive examples.
- Audience: Marketing, communications, brand, content, growth and customer teams.
- Reviewed: 2026-07-10

## Tools participants use

- **ChatGPT:** Draft, analyse, research and turn recurring work into reusable team instructions.
- **AI search & deep research:** Find, compare and cite current sources, then separate evidence from interpretation.
- **AI visual tools:** Create and refine visual concepts while keeping brand, rights and human approval visible.

## Outcomes

- Turn audience evidence into a stronger brief
- Give tools useful brand context
- Create and localize content with clear review
- Design a campaign experiment that can teach the team

## Practical syllabus

### 1. Audience and positioning

Turn research and customer language into a focused campaign brief.

**Working output:** Brand context pack

### 2. Brand context

Create instructions, examples and boundaries tools can follow.

**Working output:** Search and GEO content brief

### 3. Multimodal creation

Develop copy and visual concepts without losing rights or approval.

**Working output:** Localization and approval checklist

### 4. Localization and AI discovery

Adapt messages for people, search engines and answer engines without keyword stuffing.

**Working output:** Campaign experiment plan

### 5. Approval and learning

Set review, measurement and a useful campaign experiment.

**Working output:** Brand context pack

## What the team takes away

- Brand context pack
- Search and GEO content brief
- Localization and approval checklist
- Campaign experiment plan

## Prepared delivery

- Sponsor alignment call
- Short participant questionnaire
- Examples adapted to your work
- Facilitated live practice
- Digital resources
- Concise facilitator summary

## Frequently asked questions

### What will our team achieve in the AI for Marketing workshop?

Move from disconnected content experiments to a coherent, reviewable campaign workflow. The practical outcomes are: Turn audience evidence into a stronger brief; Give tools useful brand context; Create and localize content with clear review; Design a campaign experiment that can teach the team.

### Who is the AI for Marketing workshop designed for?

Marketing, communications, brand, content, growth and customer teams.

### Which tools will participants use?

The practical stack includes ChatGPT, AI search & deep research, AI visual tools. Exercises are adapted to the licences and systems your organisation has approved.

### How long is the workshop and how is it delivered?

The recommended format is Core workshop · 4–6 hours. Every core workshop is designed to stay within four to six hours; alternatives include Focused workshop · 4 hours. Choose an in-person session at your organisation or an agreed venue, a fully online workshop, or a hybrid format. Delivery is available in English, French or German.

### What preparation is required?

No technical prerequisite is required. We hold a short sponsor alignment call and participant questionnaire, then adapt examples to approved tools and non-sensitive work.

### What does the team take away?

The working package includes Brand context pack, Search and GEO content brief, Localization and approval checklist, Campaign experiment plan, digital resources and a concise facilitator summary.

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Provider: AI Workshop Switzerland  
Canonical page: https://aiworkshop.ch/workshops/ai-for-marketing/  
Contact: hello@aiworkshop.ch